As I'm sure you know; when a visitor to your website signs up for your newsletter, buys a product or even fills out a form this is classed as a conversion. The reason you're probably paying for traffic to your website is to increase your conversions.
It's important to track your conversions. But why?
Let's say you're running a campaign to increase the number of subscribers to your weight loss newsletter. You might be paying $20 per day and getting 100 new subscribers per day - but how do you know these subscribers are coming from AdWords?
By tracking your conversions you can see where the visitor came from and therefore which campaign is performing at its best.
You can also make your campaign more efficient by removing keywords that don't convert well - thus reducing your costs.
So how do you track conversions in Google AdWords?
It's really quite simple. All you need to do is setup conversion tracking in AdWords and then copy-and-paste some code into your website.
Let's get started!
1) Login to your AdWords account
2) Select a campaign you want to setup conversions for
3) Under "Reporting" select "Conversions"
4) Select "+ New conversion"
5) Choose an action name e.g. "newsletter signup" and select a purpose for the conversion e.g. "signup"
6) Your security level for the page will probably be http unless you're using a secure certificate (SSL)
7) Enter any revenue for the conversion. If it's a newsletter signup it will probably be zero
8) You can also change the look of the tracking indicator. Under the terms of the AdWords conversion tracking you must tell the user of your website that you are tracking conversions
9) All you need to do now is copy-and-paste the code produced into the page on your website where the conversion is completed. Personally, I insert the code on the page where the user is taken to once they confirm their email address. That way I know their conversion is 100% complete.
There you go, that's all there is to is! Now all the clicks that turn into conversions will be tracked on AdWords. This is especially useful for keywords effectiveness.
After a few days of running a campaign, view your keywords for the campaign and sort the keywords in order of clicks. Then look to see how many of those clicks turned into conversions. If there are some keywords that have high clicks but low or even zero conversions, remove them from your campaign. There just wasting you money!
Sunday, November 22, 2009
3 Ways To Learn How To Use Twitter
Unless you've been living under a rock for the past 12 months, then you would have heard about the phenomenon that is Twitter. Everyone seems to be using it these days, including celebrities and big companies. Does this mean that you too should be using it?
That?s right, you should be using it. You would be crazy to miss this boat. But in order to use something and use it successfully, you have to learn how.
There are several methods to learn about Twitter. Below are a couple of suggestions you may choose to take up.
Books
Twitter is now part of the mainstream that you can go into any bookshop and find books offering a user?s manual on how to use Twitter. For some people going to the bookshop may be a hassle, which is why you should probably use a service such as Amazon.
Websites
If you do a search on Google for the term ?how to use Twitter? then you will find a big number of websites which explain how to do different things on Twitter. Most are comprised of text mixed with screenshots demonstrating each step of the process.
Video Tutorials
Possibly the best and most common way to learn how to use Twitter is through video tutorials. It's a popular method because it allows a lot of information to be consumed much quicker. The fact that you can visually see each step of the process creates little confusion in the mind of the viewer about how to do something. How great is that?
At the end of the day, you?re the one who chooses which method to use to learn about Twitter. Everyone learns differently and at a different speed so choose the method which most suits you. You may prefer one method over another but the most important thing is to go out there and learn about Twitter today if you haven?t yet done so. You can do anything if you are willing to put in the time and effort to know how to use one of the best online marketing tools.
That?s right, you should be using it. You would be crazy to miss this boat. But in order to use something and use it successfully, you have to learn how.
There are several methods to learn about Twitter. Below are a couple of suggestions you may choose to take up.
Books
Twitter is now part of the mainstream that you can go into any bookshop and find books offering a user?s manual on how to use Twitter. For some people going to the bookshop may be a hassle, which is why you should probably use a service such as Amazon.
Websites
If you do a search on Google for the term ?how to use Twitter? then you will find a big number of websites which explain how to do different things on Twitter. Most are comprised of text mixed with screenshots demonstrating each step of the process.
Video Tutorials
Possibly the best and most common way to learn how to use Twitter is through video tutorials. It's a popular method because it allows a lot of information to be consumed much quicker. The fact that you can visually see each step of the process creates little confusion in the mind of the viewer about how to do something. How great is that?
At the end of the day, you?re the one who chooses which method to use to learn about Twitter. Everyone learns differently and at a different speed so choose the method which most suits you. You may prefer one method over another but the most important thing is to go out there and learn about Twitter today if you haven?t yet done so. You can do anything if you are willing to put in the time and effort to know how to use one of the best online marketing tools.
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