Adobe's Portable Document Format or PDF is now being recognized as truly universal file format - one that saves all the original formatting in a document including the layout, graphics and fonts. This makes it possible for users across various computer platforms to view and print the document as it was originally laid out, even though the user may not have the software used to create the document. As a result, PDF format files are now increasingly used for sharing of information, especially over the Internet with many organizations offering their standard reports, feedback forms and white papers as downloadable PDF files. In fact, PDF format files are also being used for ebook publishing, prepress documents, document review and by major institutions for document archiving.
At times when PDF documents are used frequently, they can get corrupted leading to loss of data. If an organization is using PDF files to archive important financial or customer data, they have to ensure that there is a quick way of recovering this valuable data from damaged PDF files. Advanced PDF Repair is a powerful recovery tool, which can be of immense use to both developers as well as end-users of PDF files. It is designed to enable users to scan and repair corrupt or damaged Acrobat PDF documents thereby recovering valuable data. Advanced PDF Repair now uses a highly advanced repair engine that employs a quick file recovery algorithm to find and recover as many objects as it can from a corrupted PDF file. You can use Advanced PDF Repair on your local computer to find and select the PDF format files that need repairing. Since this tool seamlessly integrates with Windows Explorer, you can use the context menu of Windows Explorer to quickly access the files you suspect of being damaged. Just a few mouse clicks and you can start the recovery process to restore data from corrupt, damaged or even inaccessible PDF files. You can even use this software to repair PDF files on corrupt media like flash drives, for example. This recovery tool can recover all versions of PDF format files and even those files that do not comply with the PDF specification. Best of all, this software comes with a very user-friendly interface that makes the entire recovery process a breeze. With this tool, you will never have to face the problem of not being able to access or of losing valuable information stored in your PDF files.
For more information about Advanced PDF Repair, please visit http://www.pdf-repair.com/ or http://www.datanumen.com/apdfr/
Sunday, November 22, 2009
When You Need a Good Web Host
If you are a website owner, you should be familiar with the importance of a web host service provider. Getting a good web hosting company is a very important strategy for your online business to grow. Never be in a haste to choose a web host company because it's what will guarantee your online business success. There are things you really have to analyse here, the quality of your web host will reflect in the web experience on your website. If you are keen about your online business, you cannot afford to toy with this as any mistake will affect your business negatively. Take your time and choose a web host service provider that his known for its standard services and reliability.
If you are not sure of the consistency of your web host company you may notice some funny services and this will definitely lead to loss in sales. Also you might lose visitors and customers in the advent that you suffer frequent server downtime. If your clients cannot view your site they will surely go away. So make no mistake in your choice. How will you know a web hosting company that will ensure and guarantee your website objective? If you want to start a search for a web host service provider, you can start by using a search engine like Google or Yahoo to find the best web hosting service provider. The internet will give you very recent ratings of the top web host service providers. This is a very reliable way. Another is by checking for online reviews posted by satisfied customer, this is usually on the company's website, there are also professional ratings by experts, this kind of reviews are not speculative but they are based on experience in dealing with the company.
There basic things that you should consider before making your choice.
Features of web host package
Quality of web host package
Cost
A reliable web hosting company will first of all look at your website before recommending a plan for your site. The web host will serve as technical partners for your site, by telling you the amount of disk space, bandwidth requirement, maximum and minimum storage requirements and other forms of support that they can provide. Not all web hosts can serve as technical partners but this is a feature that the best web hosting services possess. Other supports includes the web host offers you uptime of more that 99% this will make sure that the accessibility of your website is fast on a web browser.
Also you can check out discussion forums, where they discuss web hosting topics. Here you can get sincere views about a web host service provider. One of such forum is the Warrior Forum, here the member help with sincere judgments and they are ready to answer your questions. Most of the members are usually past and current users. Though it's not wise to base your judgment on the discussion forums, but they can give you good analysis to help aid your decision.
If you are not sure of the consistency of your web host company you may notice some funny services and this will definitely lead to loss in sales. Also you might lose visitors and customers in the advent that you suffer frequent server downtime. If your clients cannot view your site they will surely go away. So make no mistake in your choice. How will you know a web hosting company that will ensure and guarantee your website objective? If you want to start a search for a web host service provider, you can start by using a search engine like Google or Yahoo to find the best web hosting service provider. The internet will give you very recent ratings of the top web host service providers. This is a very reliable way. Another is by checking for online reviews posted by satisfied customer, this is usually on the company's website, there are also professional ratings by experts, this kind of reviews are not speculative but they are based on experience in dealing with the company.
There basic things that you should consider before making your choice.
Features of web host package
Quality of web host package
Cost
A reliable web hosting company will first of all look at your website before recommending a plan for your site. The web host will serve as technical partners for your site, by telling you the amount of disk space, bandwidth requirement, maximum and minimum storage requirements and other forms of support that they can provide. Not all web hosts can serve as technical partners but this is a feature that the best web hosting services possess. Other supports includes the web host offers you uptime of more that 99% this will make sure that the accessibility of your website is fast on a web browser.
Also you can check out discussion forums, where they discuss web hosting topics. Here you can get sincere views about a web host service provider. One of such forum is the Warrior Forum, here the member help with sincere judgments and they are ready to answer your questions. Most of the members are usually past and current users. Though it's not wise to base your judgment on the discussion forums, but they can give you good analysis to help aid your decision.
The 5 Secrets That Can Increase Your AdWords Click Through Rate
Your AdWords click through rate (ctr) is an important statistic for any advertising campaign. A good ctr will reward you with a higher Quality Score. And the better your Quality Score, the less you'll pay in bids, saving you money.
It may suprise you to know that improving ctr is easy. Yet incredibly, many advertisers don't pay it much attention.
What Is Click Through Rate?
You're probably wondering how Google calculate ctr values for your account? Well, there is no great mystery. Your AdWords Click Through Rate is calculated by dividing the number of clicks on a keyword or ad by the number of impressions.
For example, imagine your ad has shown 100 times and was clicked on 4 times. Your click through rate would be 4/100 or 4%.
Keep in mind that any ctr above 1% is acceptable, 5% is good and a 10% ctr or more is excellent.
If you're like everyone else, you'll easily be able to name two instances where Google measures ctr. But, what most people don't realise is that AdWords measures ctr in five different ways. And each has an impact on your Quality Score.
Keywords
Everybody knows that all your keywords have a ctr. To improve any keywords ctr, you need more people to click on the ad that your keyword triggers.
You can achieve higher keyword ctr by:
+ bidding more so your ad appears higher on the results page.
+ writing a new ad that is more appealing to your audience.
Ads
Every ad in your campaign also has its own ctr value.
To improve an ads ctr:
+ Add more relevant keywords to the ad group so your ad gets seen more often.
+ Write an ad that is more appealing to your audience.
Campaign / Account
Many AdWords advertisers don't realise it, but Google also measures the ctr of all your campaigns and your entire account.
The easiest way to improve your campaign's ctr is to remove keywords that are not performing. Try removing all keywords that have less than 200 impressions a month and don't convert.
Why is this important? Consider this example:
Picture a campaign that regularly gets 1000 impressions a week and 50 click through's. Your campaign's ctr is 5% (50/1000).
Now, let's suppose that 20 of your keywords get 150 impressions and 5 click through's a week between them. None of these keywords are converting, so removing them from your campaign is going to do no damage to your sales.
You now get 45 clicks per week and 850 impressions. The ctr for your campaign is 5.3% (45/850).
This represents an increase of 0.3%. A small rise, but every increase in efficiency can be significant. And if the keywords are not contributing to your sales, then they are not useful anyway.
Domain
Many advertisers, when they experience problems with their Quality Score, believe they can fix the problem by closing their account and opening a new one, They are shocked when this makes no difference.
The fact of the matter is that AdWords tracks your domain performance and will apply a low Quality Score to all the keywords in your new account if you haven't fixed the underline problem.
The reality is that you should never try to trick AdWords into giving you a good Quality Score, it won't work.
Historical Keyword Performance
The fifth characteristic of any AdWords campaign for which Google record ctr is the historical performance of your keywords.
Millions of people use AdWords, and trillions of keywords have been tried in advertising campaigns. There are few keywords that have not been tried previously by other advertisers.
The ctr that others have achieved with any keyword you select will have a big influence on your Quality Score.
I know what you're now thinking, how do you know if the keyword you're about to select has a poor historical ctr?
Start by typing the keyword into the "Traffic Estimator" tool. This will tell you how many clicks your keyword might expect per day. Multiply this value by 30 to determine how many clicks your keyword will get per month.
Now switch to the "Keyword Tool" and enter your keyword again. This tool will return the number of searches you'd expect per month.
Divide the number of clicks a month by searches and you'll get Google's ctr for that keyword.
If a keywords ctr is low then beware. Google is trying to tell you that your chances of success are small.
The important thing is that if your keyword has a low historical ctr, but you're certain it's right for your campaign, then you can still use the keyword. And if you start to achieve a good ctr, then your Quality Score will soon rise and your bid prices drop.
Last Thoughts On Ctr & Quality Score
All five measurements of ctr are important to the success of your AdWords campaign. And each can be improved by the changes you make.
The 2 most important things to remember when using ctr to improve Quality Score are:
+ Ctr is only part of the Quality Score equation. To improve, you'll need to work on every part of the equation.
+ Google reviews performance over time. If your AdWords click through rate for any keyword or ad has been poor to date, then it may take a week or two for any changes you make to fully take effect.
It may suprise you to know that improving ctr is easy. Yet incredibly, many advertisers don't pay it much attention.
What Is Click Through Rate?
You're probably wondering how Google calculate ctr values for your account? Well, there is no great mystery. Your AdWords Click Through Rate is calculated by dividing the number of clicks on a keyword or ad by the number of impressions.
For example, imagine your ad has shown 100 times and was clicked on 4 times. Your click through rate would be 4/100 or 4%.
Keep in mind that any ctr above 1% is acceptable, 5% is good and a 10% ctr or more is excellent.
If you're like everyone else, you'll easily be able to name two instances where Google measures ctr. But, what most people don't realise is that AdWords measures ctr in five different ways. And each has an impact on your Quality Score.
Keywords
Everybody knows that all your keywords have a ctr. To improve any keywords ctr, you need more people to click on the ad that your keyword triggers.
You can achieve higher keyword ctr by:
+ bidding more so your ad appears higher on the results page.
+ writing a new ad that is more appealing to your audience.
Ads
Every ad in your campaign also has its own ctr value.
To improve an ads ctr:
+ Add more relevant keywords to the ad group so your ad gets seen more often.
+ Write an ad that is more appealing to your audience.
Campaign / Account
Many AdWords advertisers don't realise it, but Google also measures the ctr of all your campaigns and your entire account.
The easiest way to improve your campaign's ctr is to remove keywords that are not performing. Try removing all keywords that have less than 200 impressions a month and don't convert.
Why is this important? Consider this example:
Picture a campaign that regularly gets 1000 impressions a week and 50 click through's. Your campaign's ctr is 5% (50/1000).
Now, let's suppose that 20 of your keywords get 150 impressions and 5 click through's a week between them. None of these keywords are converting, so removing them from your campaign is going to do no damage to your sales.
You now get 45 clicks per week and 850 impressions. The ctr for your campaign is 5.3% (45/850).
This represents an increase of 0.3%. A small rise, but every increase in efficiency can be significant. And if the keywords are not contributing to your sales, then they are not useful anyway.
Domain
Many advertisers, when they experience problems with their Quality Score, believe they can fix the problem by closing their account and opening a new one, They are shocked when this makes no difference.
The fact of the matter is that AdWords tracks your domain performance and will apply a low Quality Score to all the keywords in your new account if you haven't fixed the underline problem.
The reality is that you should never try to trick AdWords into giving you a good Quality Score, it won't work.
Historical Keyword Performance
The fifth characteristic of any AdWords campaign for which Google record ctr is the historical performance of your keywords.
Millions of people use AdWords, and trillions of keywords have been tried in advertising campaigns. There are few keywords that have not been tried previously by other advertisers.
The ctr that others have achieved with any keyword you select will have a big influence on your Quality Score.
I know what you're now thinking, how do you know if the keyword you're about to select has a poor historical ctr?
Start by typing the keyword into the "Traffic Estimator" tool. This will tell you how many clicks your keyword might expect per day. Multiply this value by 30 to determine how many clicks your keyword will get per month.
Now switch to the "Keyword Tool" and enter your keyword again. This tool will return the number of searches you'd expect per month.
Divide the number of clicks a month by searches and you'll get Google's ctr for that keyword.
If a keywords ctr is low then beware. Google is trying to tell you that your chances of success are small.
The important thing is that if your keyword has a low historical ctr, but you're certain it's right for your campaign, then you can still use the keyword. And if you start to achieve a good ctr, then your Quality Score will soon rise and your bid prices drop.
Last Thoughts On Ctr & Quality Score
All five measurements of ctr are important to the success of your AdWords campaign. And each can be improved by the changes you make.
The 2 most important things to remember when using ctr to improve Quality Score are:
+ Ctr is only part of the Quality Score equation. To improve, you'll need to work on every part of the equation.
+ Google reviews performance over time. If your AdWords click through rate for any keyword or ad has been poor to date, then it may take a week or two for any changes you make to fully take effect.
Playing Internet Games on Dial-up
The Internet provides a vast variety of entertainment. Its options are nearly endless and is expanding and improving daily. With the development of broadband services, the gaming and entertainment world online has revolutionized from its early beginnings only a short decade ago. Many people, unfortunately, do not have access to broadband and many real-time online games require higher speeds than dial-up can provide.
One type of popular online games today are role playing games, or RPG's. This means that each player is playing the part of a character in a virtual world. Many times, the game sequences in real time, and dozens or even hundreds of people can also play the same game from all over the world, and the events of the game are happening at the same time for everyone. Dial-up and other slow connections often cannot display passing events in real time because of latency, the delay experienced because of long loading times. RPG's can be played on dial-up if it is not in real time, or if the graphics are simple and easy enough for dial-up to load. An example of this is GuildWars.com.
There are many fun and engaging games that can be played on a dial-up connection, many of which are very popular for dial-up and broadband users alike. The key to finding a dial-up compatible game is to look for flash games. Flash games are games that are loaded by adobe flash player and are run from the website itself. This means that once the game is loaded, it runs completely without using your Internet connection. Usually, flash games do not require you to leave the webpage you are on when it loads. The means you can play the games offline! The following are some websites that offer free online flash games that work great with dial-up Internet connections:
* Addictinggames.com
* Flashgames247.com
* Games.Yahoo.com
* Miniclip.com
* Popcap.com
These are only a few of the hundreds of gaming websites. Other gaming websites can be found by searching for “flash games” or “free online games” on a search engine like google.
The games may take much longer to load on dial-up than they would on broadband connections, but once they do, you can play for hours without experiencing any problems because of having a slow connection. In fact, you can even disconnect from the Internet after the game has loaded, and continue playing the game from the cached webpage. This means that you don't have to tie up your phone line in order to play for extended periods of time.
Here are a few other tricks and tips:
Save your favorite games to your bookmarks or favorites list so you can access them quickly.
Load a new game on a separate window while you play another game. This way, you don't have to sit and wait for the new game to load. It can load in the background while you are playing on another window.
There are hundreds of gaming websites, and some are better quality or load games more quickly than others. If you find a game you like, but the game window is very small or takes too long to load, run a search query for that game's name to find other websites that have that game. Chances are, you'll find a website that plays the game better than the other one.
Minimize a game window rather than closing it. This way, if you have other work to do or need to leave the computer for some time, you can set your computer to “Stand by” and come back later. You can then open the window you have minimized and your game will still be there. You won't have to start over or wait for it to load again.
Don't let having dial-up get you down, there's still so much fun to be had!
One type of popular online games today are role playing games, or RPG's. This means that each player is playing the part of a character in a virtual world. Many times, the game sequences in real time, and dozens or even hundreds of people can also play the same game from all over the world, and the events of the game are happening at the same time for everyone. Dial-up and other slow connections often cannot display passing events in real time because of latency, the delay experienced because of long loading times. RPG's can be played on dial-up if it is not in real time, or if the graphics are simple and easy enough for dial-up to load. An example of this is GuildWars.com.
There are many fun and engaging games that can be played on a dial-up connection, many of which are very popular for dial-up and broadband users alike. The key to finding a dial-up compatible game is to look for flash games. Flash games are games that are loaded by adobe flash player and are run from the website itself. This means that once the game is loaded, it runs completely without using your Internet connection. Usually, flash games do not require you to leave the webpage you are on when it loads. The means you can play the games offline! The following are some websites that offer free online flash games that work great with dial-up Internet connections:
* Addictinggames.com
* Flashgames247.com
* Games.Yahoo.com
* Miniclip.com
* Popcap.com
These are only a few of the hundreds of gaming websites. Other gaming websites can be found by searching for “flash games” or “free online games” on a search engine like google.
The games may take much longer to load on dial-up than they would on broadband connections, but once they do, you can play for hours without experiencing any problems because of having a slow connection. In fact, you can even disconnect from the Internet after the game has loaded, and continue playing the game from the cached webpage. This means that you don't have to tie up your phone line in order to play for extended periods of time.
Here are a few other tricks and tips:
Save your favorite games to your bookmarks or favorites list so you can access them quickly.
Load a new game on a separate window while you play another game. This way, you don't have to sit and wait for the new game to load. It can load in the background while you are playing on another window.
There are hundreds of gaming websites, and some are better quality or load games more quickly than others. If you find a game you like, but the game window is very small or takes too long to load, run a search query for that game's name to find other websites that have that game. Chances are, you'll find a website that plays the game better than the other one.
Minimize a game window rather than closing it. This way, if you have other work to do or need to leave the computer for some time, you can set your computer to “Stand by” and come back later. You can then open the window you have minimized and your game will still be there. You won't have to start over or wait for it to load again.
Don't let having dial-up get you down, there's still so much fun to be had!
How to Get Readers to Stay on Your Blog
Blogging is a great tool for increasing your internet presence and getting your business’s name and message out to members of your target market. A well written, regularly updated blog can turn your website into an valuable informational resource that will make visitors want to tell others about you and keep them coming back to check for updates. But creating a blog that manages to grab reader’s attention and keep it is not easy. It requires you to come up with regular, compelling content that is presented in an equally compelling way.
Here are a few tips to help you along from a Dallas, Texas SEO service.
Cover the Hot Topics
Write about the things that people what to read. Whatever your field is, look for topics that are currently abuzz by searching for the latest industry news online and make use of resources like Technorati’s popular search term list and Yahoo! Buzz Index’s Top 20 Overall Searches.
Make Your Writing Clear and Readable
Nothing will make readers lose confidence and interest in your writing than confusing sentences and grammatical and spelling mistakes. Keep your sentences simple and clear and stay on topic. Take the time to check all of your posts for typos and syntactical errors before you put them online.
Use Pictures!
Internet users are especially visual creatures. If you want to keep their attention, give them something to look at as well as something to read. Inserting compelling or funny or interesting pictures along with equally compelling/funny/interesting written content is a good way to pace your blog post and guide readers’ eyes easily down the page.
Subheadings
Divide your blog post, especially if it’s on the long side, into subsections with their own individual subheadings. This will make each section more easily digestible and will thus help you keep your reader’s interest longer. And, like pictures, subheadings also help give your blog post a good pace.
Encourage Interaction
Including interactive features in your posts, like polls, surveys and meters, is another excellent way to get readers to stay on your blog site longer. With the capabilities of today’s web applications, there is a lot more that you can do with your blog than just text. Videos and other stimulating content will help make your blog a full media resource.
Here are a few tips to help you along from a Dallas, Texas SEO service.
Cover the Hot Topics
Write about the things that people what to read. Whatever your field is, look for topics that are currently abuzz by searching for the latest industry news online and make use of resources like Technorati’s popular search term list and Yahoo! Buzz Index’s Top 20 Overall Searches.
Make Your Writing Clear and Readable
Nothing will make readers lose confidence and interest in your writing than confusing sentences and grammatical and spelling mistakes. Keep your sentences simple and clear and stay on topic. Take the time to check all of your posts for typos and syntactical errors before you put them online.
Use Pictures!
Internet users are especially visual creatures. If you want to keep their attention, give them something to look at as well as something to read. Inserting compelling or funny or interesting pictures along with equally compelling/funny/interesting written content is a good way to pace your blog post and guide readers’ eyes easily down the page.
Subheadings
Divide your blog post, especially if it’s on the long side, into subsections with their own individual subheadings. This will make each section more easily digestible and will thus help you keep your reader’s interest longer. And, like pictures, subheadings also help give your blog post a good pace.
Encourage Interaction
Including interactive features in your posts, like polls, surveys and meters, is another excellent way to get readers to stay on your blog site longer. With the capabilities of today’s web applications, there is a lot more that you can do with your blog than just text. Videos and other stimulating content will help make your blog a full media resource.
Podcast Creation in 3 Easy Steps
For a long time I was reluctant to add podcasting to my list building arsenal thinking it was simply another task on my already long To Do list and, to be honest, it sounded tedious ... manually submitting my podcast episodes to the various podcast directories so that people knew they were there; I didn't have time for that!
Little did I realize how easy it was to implement this strategy, and reach a whole other audience too - those who prefer to learn by listening! But now that I know how easy it is to create a podcast, I want to share that information with you!
What is a podcast?
A podcast is a collection of individual audio recordings saved as a digital file
, such as an Mp3 or WAV audio file. Each individual audio recording is called an episode. People can listen to your podcast (collection of episodes) on the Internet, on their PC, or transfer the file to their portable device such as an iPod or MP3 player. You can also create your own radio show through using podcasts... think about all the Internet Radio Shows you've listened to online or read about.
People can subscribe to your podcast using RSS feeds and therefore receive new episodes automatically whenever they become available.
You can easily create your podcast episodes from your newsletter articles and once you've recorded several articles you'll have a well-stocked podcast.
So now you know what a podcast is, let me tell you how you can create your own podcast in three easy steps!
Step 1: Create your template
When you record a podcast episode (i.e. your article), you need to include an introduction and a closing paragraph. It's not enough to simply record your article without any beginning and end - even though the article itself has a beginning and end!
You need to tell your listener who you are, what you do, what your podcast is about, and at the end tell them where they can go for further information, i.e. your newsletter sign-up URL.
Step 2: Choose your recording medium
If you're already using one of the online streaming media services check out their services. I'd been using my service for over a year before I realized that I could use the same account to create my podcast.
And the best bit... my service will automatically syndicate each new episode to the various podcast directories meaning that my episodes are published and accessible immediately - even to iTunes! I don't need to manually submit each episode to the various podcast directories.
Step 3: Use a cueprompter
Now, I could just print out my podcast template (complete with article) and read off that into my microphone and record my episode. But the danger here is that you might not sound natural; in other words, you may sound like you're reading from a page. What you want to do is let your authentic self come through to your listener.
And the best way I've found for doing this is to use a CuePrompter - like newsreaders do when they're reading the news, or presenters when they're presenting a TV program. Search "cue prompter" and you'll find several to choose from!
So now you've created your podcast template, chosen a recording medium, and loaded everything into a cue prompter, you're ready to record and create your very first Podcast episode!
The whole process takes me about 15 minutes tops! And reaches a whole new target audience too.
Little did I realize how easy it was to implement this strategy, and reach a whole other audience too - those who prefer to learn by listening! But now that I know how easy it is to create a podcast, I want to share that information with you!
What is a podcast?
A podcast is a collection of individual audio recordings saved as a digital file
, such as an Mp3 or WAV audio file. Each individual audio recording is called an episode. People can listen to your podcast (collection of episodes) on the Internet, on their PC, or transfer the file to their portable device such as an iPod or MP3 player. You can also create your own radio show through using podcasts... think about all the Internet Radio Shows you've listened to online or read about.
People can subscribe to your podcast using RSS feeds and therefore receive new episodes automatically whenever they become available.
You can easily create your podcast episodes from your newsletter articles and once you've recorded several articles you'll have a well-stocked podcast.
So now you know what a podcast is, let me tell you how you can create your own podcast in three easy steps!
Step 1: Create your template
When you record a podcast episode (i.e. your article), you need to include an introduction and a closing paragraph. It's not enough to simply record your article without any beginning and end - even though the article itself has a beginning and end!
You need to tell your listener who you are, what you do, what your podcast is about, and at the end tell them where they can go for further information, i.e. your newsletter sign-up URL.
Step 2: Choose your recording medium
If you're already using one of the online streaming media services check out their services. I'd been using my service for over a year before I realized that I could use the same account to create my podcast.
And the best bit... my service will automatically syndicate each new episode to the various podcast directories meaning that my episodes are published and accessible immediately - even to iTunes! I don't need to manually submit each episode to the various podcast directories.
Step 3: Use a cueprompter
Now, I could just print out my podcast template (complete with article) and read off that into my microphone and record my episode. But the danger here is that you might not sound natural; in other words, you may sound like you're reading from a page. What you want to do is let your authentic self come through to your listener.
And the best way I've found for doing this is to use a CuePrompter - like newsreaders do when they're reading the news, or presenters when they're presenting a TV program. Search "cue prompter" and you'll find several to choose from!
So now you've created your podcast template, chosen a recording medium, and loaded everything into a cue prompter, you're ready to record and create your very first Podcast episode!
The whole process takes me about 15 minutes tops! And reaches a whole new target audience too.
Google AdWords - How To Track Conversions
As I'm sure you know; when a visitor to your website signs up for your newsletter, buys a product or even fills out a form this is classed as a conversion. The reason you're probably paying for traffic to your website is to increase your conversions.
It's important to track your conversions. But why?
Let's say you're running a campaign to increase the number of subscribers to your weight loss newsletter. You might be paying $20 per day and getting 100 new subscribers per day - but how do you know these subscribers are coming from AdWords?
By tracking your conversions you can see where the visitor came from and therefore which campaign is performing at its best.
You can also make your campaign more efficient by removing keywords that don't convert well - thus reducing your costs.
So how do you track conversions in Google AdWords?
It's really quite simple. All you need to do is setup conversion tracking in AdWords and then copy-and-paste some code into your website.
Let's get started!
1) Login to your AdWords account
2) Select a campaign you want to setup conversions for
3) Under "Reporting" select "Conversions"
4) Select "+ New conversion"
5) Choose an action name e.g. "newsletter signup" and select a purpose for the conversion e.g. "signup"
6) Your security level for the page will probably be http unless you're using a secure certificate (SSL)
7) Enter any revenue for the conversion. If it's a newsletter signup it will probably be zero
8) You can also change the look of the tracking indicator. Under the terms of the AdWords conversion tracking you must tell the user of your website that you are tracking conversions
9) All you need to do now is copy-and-paste the code produced into the page on your website where the conversion is completed. Personally, I insert the code on the page where the user is taken to once they confirm their email address. That way I know their conversion is 100% complete.
There you go, that's all there is to is! Now all the clicks that turn into conversions will be tracked on AdWords. This is especially useful for keywords effectiveness.
After a few days of running a campaign, view your keywords for the campaign and sort the keywords in order of clicks. Then look to see how many of those clicks turned into conversions. If there are some keywords that have high clicks but low or even zero conversions, remove them from your campaign. There just wasting you money!
It's important to track your conversions. But why?
Let's say you're running a campaign to increase the number of subscribers to your weight loss newsletter. You might be paying $20 per day and getting 100 new subscribers per day - but how do you know these subscribers are coming from AdWords?
By tracking your conversions you can see where the visitor came from and therefore which campaign is performing at its best.
You can also make your campaign more efficient by removing keywords that don't convert well - thus reducing your costs.
So how do you track conversions in Google AdWords?
It's really quite simple. All you need to do is setup conversion tracking in AdWords and then copy-and-paste some code into your website.
Let's get started!
1) Login to your AdWords account
2) Select a campaign you want to setup conversions for
3) Under "Reporting" select "Conversions"
4) Select "+ New conversion"
5) Choose an action name e.g. "newsletter signup" and select a purpose for the conversion e.g. "signup"
6) Your security level for the page will probably be http unless you're using a secure certificate (SSL)
7) Enter any revenue for the conversion. If it's a newsletter signup it will probably be zero
8) You can also change the look of the tracking indicator. Under the terms of the AdWords conversion tracking you must tell the user of your website that you are tracking conversions
9) All you need to do now is copy-and-paste the code produced into the page on your website where the conversion is completed. Personally, I insert the code on the page where the user is taken to once they confirm their email address. That way I know their conversion is 100% complete.
There you go, that's all there is to is! Now all the clicks that turn into conversions will be tracked on AdWords. This is especially useful for keywords effectiveness.
After a few days of running a campaign, view your keywords for the campaign and sort the keywords in order of clicks. Then look to see how many of those clicks turned into conversions. If there are some keywords that have high clicks but low or even zero conversions, remove them from your campaign. There just wasting you money!
3 Ways To Learn How To Use Twitter
Unless you've been living under a rock for the past 12 months, then you would have heard about the phenomenon that is Twitter. Everyone seems to be using it these days, including celebrities and big companies. Does this mean that you too should be using it?
That?s right, you should be using it. You would be crazy to miss this boat. But in order to use something and use it successfully, you have to learn how.
There are several methods to learn about Twitter. Below are a couple of suggestions you may choose to take up.
Books
Twitter is now part of the mainstream that you can go into any bookshop and find books offering a user?s manual on how to use Twitter. For some people going to the bookshop may be a hassle, which is why you should probably use a service such as Amazon.
Websites
If you do a search on Google for the term ?how to use Twitter? then you will find a big number of websites which explain how to do different things on Twitter. Most are comprised of text mixed with screenshots demonstrating each step of the process.
Video Tutorials
Possibly the best and most common way to learn how to use Twitter is through video tutorials. It's a popular method because it allows a lot of information to be consumed much quicker. The fact that you can visually see each step of the process creates little confusion in the mind of the viewer about how to do something. How great is that?
At the end of the day, you?re the one who chooses which method to use to learn about Twitter. Everyone learns differently and at a different speed so choose the method which most suits you. You may prefer one method over another but the most important thing is to go out there and learn about Twitter today if you haven?t yet done so. You can do anything if you are willing to put in the time and effort to know how to use one of the best online marketing tools.
That?s right, you should be using it. You would be crazy to miss this boat. But in order to use something and use it successfully, you have to learn how.
There are several methods to learn about Twitter. Below are a couple of suggestions you may choose to take up.
Books
Twitter is now part of the mainstream that you can go into any bookshop and find books offering a user?s manual on how to use Twitter. For some people going to the bookshop may be a hassle, which is why you should probably use a service such as Amazon.
Websites
If you do a search on Google for the term ?how to use Twitter? then you will find a big number of websites which explain how to do different things on Twitter. Most are comprised of text mixed with screenshots demonstrating each step of the process.
Video Tutorials
Possibly the best and most common way to learn how to use Twitter is through video tutorials. It's a popular method because it allows a lot of information to be consumed much quicker. The fact that you can visually see each step of the process creates little confusion in the mind of the viewer about how to do something. How great is that?
At the end of the day, you?re the one who chooses which method to use to learn about Twitter. Everyone learns differently and at a different speed so choose the method which most suits you. You may prefer one method over another but the most important thing is to go out there and learn about Twitter today if you haven?t yet done so. You can do anything if you are willing to put in the time and effort to know how to use one of the best online marketing tools.
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